- Plate 01C2 Overview · 6 minAdult SEO in the UK: a guide to the rules and the order of workA guide to adult SEO in the UK: the Online Safety Act, 2026 cookie rules, licensing, advertising codes and Google policies, and the order to tackle them in.
- Plate 02B3 Age assurance · 7 minAge gate SEO for UK adult sites under Ofcom's guidanceAge gate SEO for UK adult sites: what Ofcom counts as highly effective age assurance, what must stay hidden before the check, and how open pages can still rank.
- Plate 03E3 Ecommerce · 6 minEcommerce category SEO for adult shops: pages that rank and help people chooseCategory SEO for UK adult shops: naming categories in customers' words, a short useful introduction, sorting, links to guides, and safe-for-work pages.
- Plate 04D1 Ecommerce · 7 minFaceted navigation SEO for adult shops: filters without the URL explosionFaceted navigation for UK adult shops, following Google's guidance: which filter URLs to block, which to make crawlable, and when a filter deserves a page.
- Plate 05A2 Local · 7 minUK adult local SEO in practice: a monthly routine for shops and venuesA monthly local search routine for licensed UK adult shops and venues: reviews under the 2025 fake review ban, profile updates, posts, photos and measurement.
- Plate 06E4 Technical · 6 minIndexation for UK adult sites: reading the Page indexing reportHow to read Search Console's Page indexing report on a UK adult site with an age check: what each status means, which matter, and a monthly routine.
Find the right plate
| Your question | Plate to open |
|---|---|
| Which rules apply to my business? | The UK adult SEO guide |
| How should our age check work with search? | Age gate SEO |
| Why are so many of our pages not indexed? | Indexation |
| Our filters create endless URLs | Faceted navigation |
| Our categories do not rank | Category SEO |
| How do we look after our local profile? | Local routine |
Each plate stands on its own and links to the others where topics meet.
Sources consulted
The bodies whose guidance the plates rely on most.
- OfcomOnline Safety Act guidance on highly effective age assurance
- Information Commissioner's OfficeCookie rules as amended by the Data (Use and Access) Act 2025
- Competition and Markets AuthorityFake review rules under the DMCC Act 2024
- Google Search CentralFaceted navigation, indexing and Business Profile policies
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