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Borough
One site or premises, set on the right footing.
£1,422 per month on a 3-month term
Without a term: £1,580
- Technical review and fixes specified
- Google Business Profile tidied
- Core category or service pages
- Monthly written report
Pricing in GBP
Adult SEO pricing in the UK, behind three doors
Our adult SEO pricing is a monthly fee in pounds sterling, which drops when you commit to a term. A free visibility review always comes first, so you know what needs doing before you commit. Prices exclude VAT.
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City
Steady growth once the basics are sound.
£2,384 per month on a 6-month term
Without a term: £2,980
- Everything in Borough
- Ecommerce or content work each month
- Town pages where they are warranted
- Monthly call
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Capital
Several sites, premises or brands.
£3,870 per month on a 12-month term
Without a term: £5,160
- Everything in City
- Up to three sites or premises
- Age assurance and cookie reviews each quarter
- Quarterly planning
Monthly prices in GBP, before VAT. VAT is added where it applies and shown on your quote.
How UK pricing compares
Whitehat SEO's UK pricing guide, updated in February 2026 and drawing on Ahrefs and SE Ranking surveys, gives these monthly ranges, excluding VAT.
| Type of business | Typical retainer |
|---|---|
| Local or start-up businesses | About £500 to £1,200 a month |
| Growing SMEs | About £1,500 to £3,000 a month |
| Mid-market companies | About £3,000 to £5,000 a month |
Our plans sit in the SME and lower mid-market bands, and include the age assurance and cookie checks adult sites need. The work behind each plan is set out on adult SEO in the UK, technical SEO, local SEO and ecommerce SEO.
The month, plan by plan
| Door | Usual monthly work |
|---|---|
| Borough | Technical fixes specified and checked, one Business Profile kept current, a small number of key pages improved, a written monthly note |
| City | All of Borough, plus new category, product or location pages, guides where they are warranted, review and post routines, and a monthly call |
| Capital | All of City across several sites, premises or brands, with quarterly planning and a single named lead |
The first month carries more work than later ones, because it holds the visibility review findings and the first round of fixes, and we absorb that within the plan price.
Picking a package
Borough suits a single shop or site that needs its foundations put right: age check structure, cookies, indexing and one local profile. City suits a business whose foundations are sound and which wants steady growth from new pages and local work. Capital suits groups with several premises, brands or sites, where consistency and planning matter as much as any single page. Undecided? The free visibility review tends to answer the question, and if Borough would do the job, that is what we recommend.
Outside the plans
- Development work on your site, which your developer or platform carries out from our tickets.
- Age assurance services, which come from specialist providers.
- Legal advice on licensing, consumer law or the Online Safety Act, which belongs with your solicitor.
- Paid advertising, photography and copywriting for print.
Terms in plain English
Plans are charged monthly in pounds sterling, plus VAT, with payment due fourteen days after each invoice. On a set term, the reduced rate runs for the three, six or twelve months agreed and is payable for that whole period. Month to month, either side can end the plan with one month's written notice. Our terms of service set this out in full, under the laws of England and Wales.
Never on the menu
- Work that routes crawlers round an age check
- Purchased reviews or links
- Promised positions in Google
- Escort agencies or other paid sexual services
Questions
Are your prices in line with UK agencies?
Yes. Whitehat SEO's February 2026 UK guide puts growing businesses at roughly £1,500 to £3,000 a month and mid-market work at £3,000 to £5,000, before VAT.
Is VAT included?
No. Prices are shown before VAT, which is added where it applies and set out on your quote.
What does the free visibility review include?
A crawl as a search engine and as an unverified visitor, a look at your local profile and top pages, and a written note on the first fixes.
Can we change plan later?
Yes. You can move up or down at the end of a term, or with a month's notice on month-to-month terms.
By appointment
A free visibility review for your UK site
We check how search engines reach, read and rank your site, how your age assurance affects that, and where the quickest wins are. A written summary follows within days.
Request a visibility review